Daily Archives: Monday, 03 March 2008

Naked Naturals

Sooooo, I was given the opportunity to sample Naked Naturals Awapuhi & Lavender shampoo and conditioner for color-treated hair. Unfortunately, I don’t have color-treated hair, but I decided to try it anyway. The natural shampoo says “Makes Hair Up to 7x Stronger!” and the conditioner reads “Makes Hair Up to 3x Stronger!” so obviously, we’re dealing with some strong stuff. (My hair is invincible!)

Me, with sample, before use.

On the back of each packet, it says:

Naked: Bare: Unembellished
Natural: Pure: Organic

The name Naked Naturals was chosen to reflect our commitment to formulating hair care products using the most natural ingredients possible.

… and the formula is:

Good for Your Hair—and the Planet.

* No Lauryl or Laureth Sulfates
* No DEA or TEA
* No Animal By-products
* No Synthetic Fragrance
* No Harsh Chemicals
* PH-balanced
* Not Tested on Animals

Naked Naturals offers three kinds of shampoo and conditioner: Aloe Vera & Chamomile (which is moisturizing), Citrus & Keratin (which fortifies hair to reduce damage), and Awapuhi & Lavender (a sample of which I received).

My first issue was: Why are these shampoo and conditioner samples always so small? If you don’t already know, my hair is very thick, so I use more hair-washing stuff than the average person. But, that’s neither here nor there.

Secondly: I don’t have color-treated hair and my hair doesn’t need moisturizing or (heaven forbid) fortifying, so the Naked Naturals brand (as it is) doesn’t help me much. I’m looking for something that keeps dandruff away, and I couldn’t find anything on the website about that.

Third: I don’t even know what Lauryl and Laureth Sulfates are, or what DEA and TEA mean, much less know if they’re bad for me. It might help the site to explain what those things are (and why they’re bad) before more potential customers get turned off from the product. (Similarly, what in the world is “virgin hair”??)

Finally (something good!): the Awapuhi & Lavender smells really good (in an earthy sort of way), and it felt good in my hair while I was washing. And, after it dried, my hair looked amazing. I think, for most people, this may be the most important aspect of hair care products: that it smells good and helps a person to look her best.

While Naked Naturals isn’t my cup of tea, it may be for you, so I encourage you to check it out at the Walgreens or PathMark near you.